How to get clients for your consulting businessOffer referrals. People rely on recommendations from their peers, a behavior called social proof. The best consultants not only do what the client asks for, but they also teach the client along the way, and the consultant and the client become true partners. We asked Steve Blank, the founder of the Lean Startup movement (and someone who has helped hundreds of companies get a better product to market faster and has worked with dozens of consultants along the way) how consultants can attract customers.
If there's one thing I want you to learn from this post, it's that getting clients for your consulting business isn't as difficult as you think, but it's not as easy as you might expect. If you're wondering how to quickly get clients for your consulting business, talking is one of the fastest ways to get new business. However, the problem that many consultants face when it comes to giving lectures is that they are not sure how to get public speaking jobs, how to make money with them, and even when they get a job, they leave the event without opportunities for new businesses and clients. After working as an independent marketing consultant for a few years, I have learned a lot about how to find new consulting clients.
If you can learn how to get consulting clients with cold calls, you'll never have a problem finding new business. In this blog post, I'll explain some of the “big ideas” that Steve and I discussed and how someone who has worked with dozens of consultants and helped hundreds of companies bring a better product to market faster (after all, Steve is the founder of Lean Startup) believes that consultants can (after all) differentiate themselves in a crowded market (making customers see that differentiation).