If you want to become a successful business consultant, you need to build a strong reputation. The best way to do this is to provide your customers with the highest quality of service possible. Reputation management consulting can help you create a plan that will help you build, protect, and amplify your reputation. You should also read blogs and forums related to your specialty and comment frequently.
Link to them from your blog and use a pingback or trackback so that your ideas are included in the conversation. This will help you build a better reputation as you learn more about your field. If you want to show potential customers your worth, post examples of your work on your website. This is especially effective for software consultants, as people can use, like, and marvel at the design of your work.
If they learn something from your site, they may be more likely to hire you for future projects. The highest level of reputation you can achieve is to be the person who helped create the technology that the customer wants to use. While this may disqualify some potential customers because they can't afford your price, it's a good problem to have. You can also gain privileged information status by getting involved in an open source project.
This will help you stay up-to-date on the latest technology and give you an edge over other consultants. You should also read Daily Tech Insider for news about leading companies, products, and people in the industry, as well as featured articles, downloads, and key resources.